200 people undress for the start of sales in France

For the start of Winter sales, Spanish-based brand Desigual organized on Wednesday a Seminaked Party at their shop at Cap3000 in Saint Laurent du Var, South of France.

The brand for colorful clothing promised its fans that the first 100 shoppers to arrive  in their underwear would be dressed for free (one top & one bottom).

Some 200 people who stripped down to their underwear, despite the cold, which was about 10°C, queued up in panties, bras and briefs to await their free Desigual outfit.

According to Nicematin, some 200 participants began arrived in the evening and spent the night outside or in their car to be amongst the first 100 for the “Arrive Half-Naked, Leave Fully Dressed” sales.

The Seminaked Party has previously held Berlin, Paris, Amsterdam and Lisbon. It was first launched in 2005 by Desigual.